An innovative AI-assisted, "Design It Yourself" platform revolutionizing India's modular home-interiors space. It reimagines the design, pricing, and ordering process for custom wardrobes, storage, and kitchens. The AI-native platform integrates room scanning for instant 3D designs, live locked pricing, and direct-to-factory delivery, streamlining a typically complex 4-8 week design journey into minutes. This direct-to-factory model effectively replaces traditional designer-commission layers, offering efficiency and cost-effectiveness.

This pre-seed opportunity targets the substantial ₹3,30,000 Cr modular interiors market, leveraging a powerful AI/e-commerce angle. Currently in its MVP and go-to-market phase, the platform plans an NCR-first launch followed by expansion into other Tier-1 metros. The venture boasts a strong founding team, including an 18+ year modular-interiors operator with experience spanning 1,000+ projects and in-house factory expertise, complemented by a deep-tech CTO (ex-DRDO / enterprise AI) and skilled supply-chain and finance leads. Projected gross margins are attractive, ranging between 35-40%.

The current equity pre-seed round targets a total of ₹2 Cr for 20% equity, with ₹1.15 Cr already secured in its first close. Project Atelier is now raising the remaining ₹85 Lakhs in an open second close. The pre-money valuation stands at ₹8.85 Cr, leading to a post-money valuation of ₹10 Cr. An independent IBBI Registered Valuer report, based on DCF methodology, is available under NDA. Funds raised will be allocated towards enhancing AI/AR product capabilities, supply-chain and factory integration, and performance-led demand generation.

The asking price is supported by an independent IBBI Registered Valuer report based on DCF methodology.