We are an emerging Indian energy drink company with an established brand, ready-to-scale product, existing inventory, and a growing multi-channel distribution network.

The company’s flagship product, Fire Beast Classic Energy Drink, is a 250 ml caffeinated energy beverage positioned for the rapidly growing Indian energy drink market. The business has developed the product and brand from scratch and has completed commercial production and market launch.

Business Model: Revenue is generated through B2B distribution, general trade, modern retail, quick commerce, e-commerce and direct-to-consumer channels.

Market Presence: The brand has established presence across multiple online and offline sales channels, including leading quick-commerce and e-commerce platforms, along with retail outlets and distributor networks. The company is actively expanding its distribution footprint across multiple regions in India.

Business Assets: The sale can include the registered company, brand and trademarks, product intellectual property, website/domain, existing inventory, packaging assets, supplier and manufacturing relationships, marketplace accounts where transferable, distribution relationships, and relevant business registrations and licences, subject to applicable transfer and regulatory requirements.

Growth Opportunity: Fire Beast has already completed the difficult early-stage journey of product development, branding, manufacturing setup and market entry. A buyer with stronger working capital, FMCG distribution capabilities and marketing resources can potentially accelerate the brand’s expansion across India and explore international markets.

Reason for Sale: The promoter is evaluating a strategic exit and is looking for a suitable buyer capable of taking the brand into its next phase of growth.

The asking price of ₹69 lakh reflects the value of acquiring a ready-to-scale energy drink business with an established brand, completed product development, commercial manufacturing setup and initial market validation. Fire Beast has generated approximately ₹18 lakh in cumulative sales since launch and has established a multi-channel presence across quick commerce, e-commerce, offline retail and B2B distribution. The acquisition can include the registered company, brand and trademarks, existing inventory and packaging assets, digital assets, supplier and manufacturing relationships, and established distribution network, subject to applicable transferability. The valuation also considers the significant time, capital and operational groundwork already invested in taking the brand from concept to commercial launch, providing the buyer with an operational platform for further expansion.